organic●ally™ was started to promote the use of pesticide-free products that can be reused repeatedly. This, we believe, represents an important aspect of sustainability. We began this quest long before many became aware of the consequences of "climate change".
As a matter of principle I avoided sewing except when I am able to do so in natural light. This gets difficult during the winter months when daylight is in short supply.
We took the first opportunity to install solar panels to power the house. and as I have indicated elsewhere, when the sun shines, our smart meter could look like this:
When the sun is not shining, we use reserves in the batteries. To that extent, the products we sell are even more sustainable than before. With the increase in utility prices, solar energy (when the sun shines!), is also helping to reduce costs, thus making it possible to hold down prices for as long as we are able.
Sustainability also matters in other processes and choice of materials.
Why organic cotton?
Read how organic cotton (and other) farming is actually helping farmers:
Why not plastics?
Why not AZO dyes?
The organic cotton string bags, hankies and gift bags sold on this site are either un-dyed (in natural grown cotton colours) or dyed only with non-AZO dyes. When placed alongside non-organic fabrics and wrapping paper, these items might appear dull, but there are good reasons for this.
While our own exposure to AZO dyes on our clothes and accessories might not have long-term harmful effects (but who knows?), workers who are forced to use these dyes in factories are not always so well protected. We hope that our rejection of AZO-dyes will contribute towards worker welfare in the long run.